Pastor Jamal Bryant Slams Dollar General’s DEI Betrayal, Calls for Digital Protest

Rev. Jamal-Harrison Bryant is leading a digital protest against Dollar General’s rollback of diversity, equity, and inclusion policies. With backing from over 50 Black churches, the campaign walks a fine line—demanding justice while protecting access to essential goods for communities in food deserts.

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VIDEO: Pastor Jamal Bryant’s 40-Day Target Fast Stirs Debate

Pastor Jamal Bryant, head of New Birth Missionary Baptist Church in Atlanta, dropped by The Breakfast Club Wednesday, March 5, to talk about his 40-day “fast” from Target, kicking off March 3 and running through April 19.