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Tuesday
Jan242017

Black Girls CODE and Colgate’s #CodeAFuture campaign helps young black girls learn computer programming 

Black Girls CODE’s aspiring tech professionals pose on the red carpet for a screening of 20th Century Fox’s blockbuster movie Hidden Figures (Photo Credit: Black Girls CODE Facebook)EEW Magazine Tech News

Share STEM—science, technology, engineering, and math—is key to excelling in the workplace, but not enough African-American women are thriving in these areas.

That’s why Black Girls CODE, a nonprofit dedicated to introducing programming and technology to African-American girls, is using Black History Month to ramp up its ongoing efforts.

Black Girls CODE, in partnership with Colgate-Palmolive, a leading global consumer products company, focusing on oral Care, personal care, home care and pet nutrition, will launch the #CodeAFuture campaign to help young black girls learn computer programming.

This initiative will include an online campaign encouraging consumers to share stories, with the goal of inspiring the newest generation of young women interested in technology. In addition, Colgate and Black Girls CODE will host a series of hackathons for girls from 12 to 17 in New York City and the Bay Area.

"We are so pleased to partner with Colgate during Black History Month," said Kimberly Bryant, founder of Black Girls CODE. "Our mission is to create a movement that changes the game for young girls. We want to create a community of girls who will be empowered and become catalysts for transformation in their communities."

From January 13 through February 28, 2017, Colgate-Palmolive will donate a dollar to Black Girls CODE for every share or "Like" of inspiring videos featuring Black Girls CODE participants across social platforms, including Facebook, Twitter, and Instagram, with #CodeAFuture.

"At Colgate, we believe that everyone deserves a future they can smile about," said Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive. "This partnership with Black Girls CODE helps us to provide healthier and brighter futures for young girls as they gain access to the technology, ultimately transforming their lives and their communities."

Black Girls CODE has a mission — teach 1 million girls of color to code by 2040. Through the partnership with Colgate, donations raised by online participation in this campaign will directly benefit budding coders by providing scholarships and funds to help young girls participate in Black Girls CODE programs, including hackathon workshops.

According to the National Science Foundation, women today fill close to half of all jobs in the U.S. economy, yet hold less than 25% of STEM jobs. Even more strikingly, African American women make up only 2% of the country's science and engineering workforce.

The Black Girls CODE efforts to educate girls of color, ages 7 to 17, in digital media and computer programming skills, as well as building lifelong proficiency in problem-solving and abstract thinking, will help close this gap.

RELATED: Michelle Obama inspires women and girls at Black Girls Rock event

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