Article By A.W. Williams // EEW Magazine Beauty
Now that's how you do good.
The 49-year-old actress, comedian and philanthropist launched her LUXHAIR™ wigs by Sherri Shepherd line in 2012, one year prior to exiting ABC's "The View" following a seven-year co-hosting stint.
Some industry insiders imagined that leaving daytime television might significantly hinder Shepherd's entrepreneurial endeavors and sales goals. They assumed decreased visiblity meant decreased profitability, too.
That was not the case.
In 2013, during a weekend appearance on QVC, the big-hearted star's wigs and hair pieces sold out, even exceeding executives’ previous projections. Today, her hair company is still thriving, which empowers the Emmy-winning entertainer to give bigger.
No wonder she's so blessed. When you give, you receive, right?
Just last month, Shepherd publicized her holiday endeavor to donate 10,000 wigs to The American Cancer Society on Facebook, admonishing millions of followers to join the effort.
“We all know someone who’s battled cancer. I want to make that battle just a little bit easier," she said in the video plea for help.
And now, the generous boss lady, who has been nominated for a 2017 Canadian Screen Actors award for her role in Jean of the Joneses, is at it again with her Giving January wig promotion.
She's doing what she loves and performing acts of kindness in the process.
"Wigs have always been a part of my life and have become a staple accessory in my closet. I can remember being a little girl and hearing all the commotion in my house from my mom, aunts and grandmother when picking out their wigs for the day," said Shepherd, who is au naturale beneath her hair pieces.
"Creating my own line lets me express my own style while providing accessible trends for women everywhere,” she added.
Click here to support Shepherd and help a cancer patient.