Article By EEW Magazine Fashion Editors
The new brand caters to fashion-forward, full-figured women, who also have, ahem, fuller purses.
It ain’t cheap, darling.
The lowest cost item on the site is a $185 pair of jeans ($135 on sale). The most expensive item is a $425 trench coat ($395 on sale).
The tagline is “High-end Meets The Curvy Woman,” after all.
So if you enjoy what you see, but don’t have extra money to spare, it’s safe to say you’ll be doing some “window shopping” on the Internet. Instead of walking out, however, you’ll be x-ing out.
Affordable or not, plenty of people have headed over to MyEleven60.com to, at the very least, browse.
On its first day of being published, Sheard said, “We had over 180,000 hits to the site!”
She added, “Love y'all thanks so much!!
On June 20, Sheard debuted Eleven60 at theCURVYcon, a popular day-long event that brings brands, fashion lovers, bloggers and YouTubers together to immerse themselves in all things catering to the “curvy” woman.
“People are loving the clothes here!” she wrote on Instagram.
Since the announcement of the line’s official Fall launch, EEW Magazine’s fashion editors have been keeping a close eye.
Today, we have gathered our Top 5 favorite pieces from Sheard’s Eleven60 collection.
This black satin dress is called "K Class," which is perfect, in that, it is the ultimate picture of classiness. We love the draped shoulder turtleneck style, which makes it look very regal. Regular price: $315
Who says curvy girls can't wear a form-fitting dress? The simplicity of "The Asymmetric Green" piece makes the possibilities endless. It can be paired with or without accessories and still make a fierce statement. Regular Price: $210
Okay, so, what's not to love about this printed "London's Owl" dress? The flattering cut pulls in the waist and accentuates the hips, complementing the curvy girl's frame. Regular price: $295
If you don't have a pair of comfortable pencil pants in your wardrobe, now you can. Made with the voluptuous woman in mind, the vegan leather in the front and mixture of cotton, and spandex in the back, will easily slip over your hips and thighs for a stunning look. Regular price: $198
Finally, how fab is this camel-colored full-length "J Trench" coat? The silver and gold black vegan leather on the collar add an edginess to it. Plus, the the hood underneath makes a bold statement and adds an unexpected twist. Regular price: $425
See all the styles at MyEleven60.com.