Article By Emilee Baxter:: EEW Magazine News Reporter
It’s Jesus season in entertainment and fashion. Everyone is fascinated with the son of God—for better or worse. Looks like “worse” is the most fitting description for Urban Outfitters’ latest offensive product.
“Jesus, I’m Drunk” is the slogan on the retailer’s green St. Patrick’s Day specialty t-shirt, showing a cheery looking simulated Christ wearing a radiant halo, while holding out a mug of beer.
In an effort to drum up sales, despite the risk of offending the faith community, Urban Outfitters’ product description says, “Throw some back with the holy man himself in this epic tee! Soft cotton construction topped with a ‘Jesus, I'm Drunk’ text graphic. Complete with a banded crew-neck.”
For only $24, you get to mock the Savior, while getting wasted.
This foolishness comes on the heels of the announcement that a new Aaron McGruder-created comedic drama series, Black Jesus, is coming to the Adult Swim Network.
In it, Gerald “Slink” Johnson plays the part of Christ in present-day Compton, Calif., attempting to spread unconditional love and kindness through the neighborhood.
Already, some are turned off by the concept, sight unseen.
So then, there is no question that the “Jesus, I’m Drunk” tees will not be a hit among those who truly reverence Christ as Savior and Lord.
Another point of contention in the whole Urban Outfitters pro-boozing t-shirt is the idea that executives over this retail chain feel no sense of responsibility to its young consumer base.
Its largest customer pool is the 18-to-24 crowd, as well as the under-18 age group. Promoting heavy recreational drinking is irresponsible to say the least.
But this is not the first time such a misstep has been made.
Urban Outfitters previously came under fire for selling T-shirts with these slogans: "I Vote for Vodka," "Misery Loves Alcohol," "I Drink You're Cute," and "USA Drinking Team."
Incorporating Christ into their reckless campaigns, however, is a new low.