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Wednesday
Sep112013

MEGA RATINGS: Bishop TD Jakes & Oprah Winfrey Make History For OWN

Photo: TD Jakes TwitterArticle By Hank Cunningham:: EEW Magazine News Reporter

Mega pastors Joel Osteen and Rick Warren have both made appearances on Oprah Winfrey’s Lifeclass, but only one is king of the ratings: Bishop TD Jakes.

When the MegaFest leader brought the Queen of all media’s brand of inspiration to the American Airlines Center in Dallas, TX as a part of his 3-day family-friendly festival, together, the two made ratings history for the OWN network.

According to Dallas Morning News, the “Get Ready” preacher and the “Aha Moment” originator brought in an audience of 687,000 strong.

To date, Winfrey and Jakes are responsible for the network’s No. 1 rated telecast in its Lifeclass series history among women ages 25-54 and total viewers.

Bishop T.D. Jakes (left) and Oprah Winfrey talk to the crowd at Oprahs Life Class taping during MegaFest Thursday, August 29, 2013 at the American Airlines Center in Dallas. (Photo: Dallas Morning News)Talk about winning.

Also, OWN delivered its highest rated week in network history for the week of September 2.

Looks like it was a match made in heaven.

 “Such an honor to go into all the world!” tweeted an excited Jakes in response to the good news. “Thank u to everyone who participated...much more to come next week!”

OWN, which has seen an uptick in viewership since inking a deal with Tyler Perry to create exclusive original programming, is enjoying a profitable year, even after critics predicted the lofty television venture would be an embarrassing flop for Winfrey.

Not so, it seems.

With creative partnerships and a better understanding of demographics, as well as what viewers want to see, Winfrey looks to have found her stride.

Part 2 of Oprah’s MegaFest edition of Lifeclass airs September 15 on OWN.

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    Amazing Web page, Stick to the great work. Thanks for your time!

Reader Comments (7)

Mega Mess

September 11, 2013 | Unregistered CommenterTaylor

Ain't dis da dude dat said he was sick of the hollywood spirit then turt around n went sr8t hollywood. okay whatevs ma dude

September 11, 2013 | Unregistered CommenterBeetle0994

At the end of that clip I got offended. I am a single mother and Bishop Jakes made it seem like women need to stroke a man's ego in order to get him to do what he needs to do. So WHAT if we don't say things right all the time. You don't deserve a whole trophy for being a dang on daddy! Child they done got my pressure up.

September 11, 2013 | Unregistered CommenterDiJuanay

Congrats Bishop! Tell yo haterz to eat they hearts out. LOL! We up in here!

September 11, 2013 | Unregistered CommenterVanity

TD Jakes is a powerful leader but he is using it wrong. This decision was controversial with good reason. I don't care how much Ms. Winfrey throws Jesus name around. Until she starts living the word of God she is not right. TD brought a bunch of secular artists and endorsed foolishness for Mega Fest. I was disappointed and lost some respect for him after this. I hope he enjoys his ratings because this is already his reward. I don't believe God is pleased with this at all.

September 11, 2013 | Unregistered CommenterEJ

I hope TD Jakes remembers he is answerable to God.
Isaiah 58 Cry aloud, spare not, lift up thy voice like a trumpet, and shew my people their transgression, and the house of Jacob their sins.

September 11, 2013 | Unregistered CommenterMonika

It appears that Megafest was marketed as a "family-friendly festival". There does not appear to be any marketing that suggests it was a Christian or religious event of any kind. Therefore, any expectations that Jakes is out of the will of God, etc., doesn't make sense. How could one expect God to be in something if God was never invited? I'm not saying God wasn't invited; but it's clear that Jakes is marketing beyond the traditional Black "church" community.

September 12, 2013 | Unregistered CommenterLiberated

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