Article By Hank Cunningham:: EEW Magazine News Reporter
Mega pastors Joel Osteen and Rick Warren have both made appearances on Oprah Winfrey’s Lifeclass, but only one is king of the ratings: Bishop TD Jakes.
When the MegaFest leader brought the Queen of all media’s brand of inspiration to the American Airlines Center in Dallas, TX as a part of his 3-day family-friendly festival, together, the two made ratings history for the OWN network.
According to Dallas Morning News, the “Get Ready” preacher and the “Aha Moment” originator brought in an audience of 687,000 strong.
To date, Winfrey and Jakes are responsible for the network’s No. 1 rated telecast in its Lifeclass series history among women ages 25-54 and total viewers.
Talk about winning.
Also, OWN delivered its highest rated week in network history for the week of September 2.
Looks like it was a match made in heaven.
“Such an honor to go into all the world!” tweeted an excited Jakes in response to the good news. “Thank u to everyone who participated...much more to come next week!”
OWN, which has seen an uptick in viewership since inking a deal with Tyler Perry to create exclusive original programming, is enjoying a profitable year, even after critics predicted the lofty television venture would be an embarrassing flop for Winfrey.
Not so, it seems.
With creative partnerships and a better understanding of demographics, as well as what viewers want to see, Winfrey looks to have found her stride.
Part 2 of Oprah’s MegaFest edition of Lifeclass airs September 15 on OWN.
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