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Tuesday
Mar192013

NEGATIVE REACTIONS: Beyoncé Says ‘Bow Down’ to Her Pepsi-Sponsored Throne

By Rebecca Johnson:: EEW MUSIC BUZZ

Beyonce performs for the 2013 Pepsi Superbowl Halftime showIf Grammy-winning singer Beyoncé was hoping to get lots of attention with her newly released buzz single, “Bow Down/I Been On”—well—mission accomplished. Only thing is, it’s likely not the kind of buzz Mrs. Jay-Z Carter was hoping to hear.

Plenty of people are turned off by the song’s disrespectfulness and its excessive use of profanity.

The lyrics to the uncharacteristic tune that debase the wife, mother and celebrity that Michelle Obama calls a “role model,” blasts her pop and R&B contemporaries, telling them to show deference and reverence to her self-made throne.

“I know when you were little girls/You dreamt of being in my world/Don't forget it, don't forget it/ Respect that/Bow down, b**ches,” sings an angry and insecure-sounding Beyoncé.  

Among those who find the Houston native’s track repugnant, is EEW Magazine’s President & CEO, Dianna Hobbs.

“Please do NOT email me any more links to Beyoncé s new single ‘Bow Down,’ wrote the award-winning urban media specialist in a Facebook post Sunday.

Hobbs continued, “It is profane, vulgar and I’m not amused. Here’s my scriptural response: Matthew 23:12. Thank you.”

The scripture she referenced says this: “For those who exalt themselves will be humbled, and those who humble themselves will be exalted.”

In the song, it seems as if the singer whose career spans 13 years and counting, feels like certain individuals yet fail to recognize the authority of her “Highness”—something the rich and famous artist finds hard to accept.

To solve the problem that stands in the way of her being the #1 girl who runs the world, she tells her royal subjects to assume the worshipful position, and bow down to her Pepsi-sponsored throne.

In December 2012, Beyoncé inked a $50 million deal with Pepsi. The agreement includes traditional promotional appearances, a new commercial, as well as the company's guaranteed investment in a number of her creative projects.

With the extra revenue from the soda company to contribute to her multi-million dollar fortune, some are left wondering why the 31-year-old sounds so desperate for praise and approval at the height of her career.

“I took some time to live my life,” she sings, “But don’t think I’m just his little wife/Don't get it twisted, get it twisted/This my sh**/ Bow down b**ches.”

While many members of Beyoncé’s most loyal fan base celebrate the new musical offering, there are some who are clearly disappointed in Blue Ivy’s mother.

I have so much to say but can't even put them into words. I'm a fan of hers and I'm also a Christian,” said a woman named Karema Mack-Rogers in response to Hobbs’ Facebook post about the song.

“I am so much a fan that I purchased tickets to her upcoming concert. I WAS excited to go and now I just feel like I was hit by a ton of bricks and I'm Nauseated. I can't believe I just spent over $200 to see her sing BOW DOWN B******!”

A respondent named Jennifer Gibby said, “Oh Lord!!! it was on my time line and I made the big mistake of clicking the link, two seconds was more than enough, I was TOTALLY EMBARRASSED AND ANGERED!!!! So so sad!

Another poster named Deanna wrote, “Smh........that's all I can say.......I don't know the song but I heard about it. I love being woman of God....I can't see how some Christians can subject themselves to this garbage!.....just my opinion...

"Bow Down," unfortunately reveals that Beyoncé is not above pulling others down to secure her pop throne.

For Christians, though, there is only one worthy of our worship and His name does not begin with the letter B.

Follow at beccatheeditor

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    NEGATIVE REACTIONS: Beyoncé Says ‘Bow Down’ to Her Pepsi-Sponsored Throne - EEW Magazine - EEW Magazine

Reader Comments (39)

I knew all that humility stuff was fake

March 19, 2013 | Unregistered CommenterTina

How are you going to be a role model for our daughters and call other women b*tches?? That's appalling!

March 19, 2013 | Unregistered CommenterDenice

She is married to a man who has been disrespecting women for years. Why are we surprised that she is now calling women the B word. I have seen right through her from day one so this is not a shock. Wasn't a fan before this and won't be one after this.

March 19, 2013 | Unregistered CommenterAsia

I loves me some BEY! But this track is so beneath her. I hope this is not the direction of the entire album. This ain't it. Sorry Ma Ma.

March 19, 2013 | Unregistered CommenterA.T.

Hold up wait a minute! Y'all are talkin about my MOTHA. She stuntin' on these chicks in the R & B game. They know it and she know it. That's all that is. The track is saying recognize my baller status and have a stadium full of seats. YASSSS BEY!!!!

March 19, 2013 | Unregistered CommenterBey Stan

The object of the story kids is this song is a mess and should not be celebrated @Bey Stan

March 19, 2013 | Unregistered CommenterEvan Andrews

@Evan umm getcholife boo (in my Tamar Braxton voice). She don't play dat! This is Bey we talkin about hunny. #BeSeated

March 19, 2013 | Unregistered CommenterBey Stan

smh

March 19, 2013 | Unregistered CommenterEricka

I have not listened to the song yet but I have read some posts/articles about it and this is the BEST one yet!! I agree with everything you say here.

March 19, 2013 | Unregistered CommenterLori

I was reading a report on ABC about this and the article says it is the first time she has ever used B*tch in her songs. Why the change now? I don't get it. I just heard the song for the first time to day out of curiosity. I cannot get that 3 minutes of my life back. It's terrible.

March 19, 2013 | Unregistered CommenterEvangeline

The truth always comes out. Honestly, I was scratching my head way back when Beyonce' got with Jay-Z not seeing how she could marry a type like him. Yet, her true persona and values are being shown the more time passes. If you look at how she was portrayed in the past and how she's portrayed now, you can see a big change. Beyonce' has no reason to try to fit a mold any more. She is at the top in the music industry without question. She has enough money, fans, and status to do whatever she wants now... And right now she's doing it.

March 19, 2013 | Unregistered CommenterJust Sayin'

I agree with @Just Sayin' that the truth always comes out. So right! I just would like to add that who people associate with says a lot about their character. She and Jay Z are a good fit because they think alike. Beyonce hid that side of herself pretty well before now.

March 19, 2013 | Unregistered CommenterAsia

Wow really good article. I don't see why she is going down this road. Bey doesn't have to do that.

March 19, 2013 | Unregistered CommenterNatasha

when the Obamas endorse you as a role model you don't do THIS. You just don't. Not under any circumstances. You can take folks out the hood, but can't take the hood out of them.

March 19, 2013 | Unregistered CommenterTaylor

Great article Rebecca! I can think of nothing to add. Now following on Twitter :)-Joyce

March 19, 2013 | Unregistered CommenterJoyce

@Mrs. Dianna: POW! That statement & scripture hit the nail clean on the head. I stopped listening to B a long time ago. After hearing of her husband's illuminati status, I pulled back. I knew if the head wasn't right, the tail wouldn't be either. To my surprise, though, many Christians worship her (& him too). We are to know better than that. Only GOD gets my worship. Bow down to Him, B, before it is too late.

March 19, 2013 | Unregistered CommenterLady

My sentiment EXACTLY Lady, Bey and Jay better bow down to GOD, while they still have the chance!!!!! The ignorance of some people is so amazing to me.

March 19, 2013 | Unregistered CommenterAnita

I guess that means Blue Ivy will bow down too?

March 19, 2013 | Unregistered CommenterMeagen

Makes me wonder what kind of person Michelle Obama really is? Is she ratchett?

March 19, 2013 | Unregistered CommenterMeagen

Every knee will bow to GOD! i really think Beyonce hurt herself this one. She needs to get a grip and find some humility. This is not the way. Really enjoyed reading this article by the way. Thank God for Ms. Dianna Hobbs taking a stand. Blessings.

March 19, 2013 | Unregistered CommenterShelby

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