Barack Obama is courting black voters and is pulling on emotional strings to do so. In his video greeting launching “African Americans for Obama,” the president uses images of Dr. Martin Luther King, Jr. and references to overcoming “slavery and oppression” to pull on blacks’ heartstrings. But there’s a big problem that faces Obama. Black people are faring quite poorly in this economy and some feel the administration has failed them.
Because of all the promises of improvements from Obama whilst trying to get elected, African American people felt like he would be the one to give them a fair shake for a change. But that didn’t happen. The rich got richer and the poor got poorer. And blacks were told to “Take off your bedroom slippers, put on your marching shoes”—which left some folks feeling insulted. Now African Americans are asking, “Why aren’t things getting any better in our neighborhoods, communities, or job situations?”
In Obama’s address tailor-made for black America, he references, not his accomplishments, but the sacrifices of our ancestors to get him where he is.
With images of Dr. Martin Luther King, Jr. being flashed on the screen, he says, “I think about the generations of African American men and women who overcame slavery and oppression, risked their own safety to cast a ballot, even gave up their lives to help build a country that lived up to its founding principles. Their extraordinary hope, their unwavering determination, changed this country. Their efforts made it possible for someone like me to be here today.”
"We're greater together than we can ever be on our own," says Obama.
Do you think this message is effective? Will it resonate with black voters? Or is it not enough?